On Trustpilot · Built for skincare & beauty brands

Unlimited Emails & SMS for beauty brands.

One flat monthly fee — refunded in full if next month's email revenue doesn't beat this month's.

For beauty brands doing $40k–$650k/month with email stuck under 30% of revenue.

Book my 15-min audit →

15-min call · No pitch · No commitment

$412K+
Attributed in ~30 days
53.5%
Avg. email rev share
+48%
Avg. revenue lift

Trusted by skincare & beauty brands

PRAI BeautySesdermaVisible YouthNude EnvieFort ToughLuminiquea

Receipts · not slide decks

Klaviyo dashboard snapshot — Account A
Account A · Live Klaviyo

$135K/mo from email & SMS

57.08% of total revenue · +13% vs previous period

★Verified on Trustpilot
★★★★★

The BEST Email Marketing Agency I've Worked With

"They ACTUALLY generate more revenue than the ones I was doing before. I even got them to re-do my abandoned checkout flow and had seen an increase of 10% in revenue from it."

JE
Joseph E
GB · Beauty brand owner

Skincare & beauty brands we've shipped emails for

PRAI BEAUTYCasmaraFORTMedidermaSesdermaLuminiqueaSKN CareNude EnvieVISIBLE YOUTHPRAI BEAUTYCasmaraFORTMedidermaSesdermaLuminiqueaSKN CareNude EnvieVISIBLE YOUTHPRAI BEAUTYCasmaraFORTMedidermaSesdermaLuminiqueaSKN CareNude EnvieVISIBLE YOUTH
$0Attributed in ~30 days
$0Total client revenue
0.0%Avg. share from email
0.0/5Trustpilot rating

The hard truth

Your retention infrastructure is leaking money. You already know it.

You're doing $50k, $100k, maybe $400k a month. But email is barely 15–25% of your revenue. It should be 50%+.

You've worked with a Klaviyo agency before. Maybe two. And it always ends the same way:

  • A retainer that gets paid the same whether you have your best month or your worst
  • A welcome flow they “set up” 9 months ago and haven't touched since
  • One generic broadcast a week to your entire list — no segmentation, no strategy

Most email agencies don't get paid based on whether your revenue goes up. So they don't optimise for it.

We get paid only when it does. That changes everything.

Book my 15-min audit →

Free 15-min audit · No pitch · Real numbers

Emails so good your customers screenshot them.

Book my 15-min audit →

A snapshot of client accounts. $412,621 attributed in ~30 days.

Pulled straight from Klaviyo. Brand names withheld under NDA — live dashboards on the call.

Account A · Skincare / BeautyFeb 22 – Mar 24, 2026
Attributed (email)
$135,929
57.08% of total · +13% vs prev period
Total revenue
$238,140
$0.19 per recipient
Channel split: 55.09% campaigns · 44.91% flows
Account B · Skincare / BeautyFeb 1 – Mar 1, 2026
Attributed (email)
$113,428
48.13% of total · +5% vs prev period
Total revenue
$235,658
$1.55 per recipient
Channel split: 68.83% campaigns · 31.17% flows
Account C · Skincare / BeautyFeb 1 – Mar 1, 2026
Attributed (email)
$100,789
54.58% of total · +104% vs prev period
Total revenue
$184,672
$0.58 per recipient
Channel split: 93.61% campaigns · 6.39% flows
Account D · Skincare / BeautyFeb 21 – Mar 23, 2026
Attributed (email)
$62,474
54.07% of total · +70% vs prev period
Total revenue
$115,547
$0.10 per recipient
Channel split: 62.49% campaigns · 37.51% flows
Book my 15-min audit →

Is this a fit?

This is you
  • You're a skincare, beauty, cosmetics, or personal-care DTC brand doing $40K–$650K/mo
  • You sell products with a natural replenishment cycle (serums, creams, masks, supplements)
  • Your customers care about ingredients, routines, skin type, age and concern
  • Your email & SMS is under 30% of revenue and you know it should be 50%+
  • You're sick of generic Klaviyo agencies that send the same template to every list
  • You want a partner who lives inside the beauty industry — not a generalist
Not for you
  • You sell B2B, software, or services with no replenishment cycle
  • You're under $25K/mo (we'd be a waste of money — focus on ads first)
  • You want a freelancer who'll send 1 email a month
  • You think 'just blast the list' is a strategy
Book my 15-min audit →

What clients say.

★★★★★
4.4 / 5·Verified on Trustpilot
JE
Joseph E
GB · 1 review
★★★★★

The BEST Email Marketing Agency I've Worked With

I have nothing but good things to say about Toppers Approach, where do I even start. First of all, the sheer quality of the emails they create, they're literally good enough to be ran as adverts on Facebook and Instagram. The way they make your emails look so…

★Verified · Unprompted review on Trustpilot
MJ
Milan Johal
GB · 2 reviews
★★★★★

Game-Changer for Our Email Marketing

Working with Jack at Toppers Approach has been one of the best decisions I've made for my business. From the very start, Jack really took the time to understand what I wanted to achieve and then built email campaigns that not only looked great but actually del…

★Verified · Unprompted review on Trustpilot
AD
Adam Dullop
GB · 1 review
★★★★★

Transformed Our Email Revenue!

As a sports brand owner, I needed an expert to unlock revenue from our existing customers. Toppers Approach delivered incredibly. Their targeted campaigns for different athletes (runners, gym-goers, etc.) made our messages hugely relevant. Their abandoned car…

★Verified · Unprompted review on Trustpilot
MJ
MJ
GB · 8 reviews
★★★★★

Great from start to finish

Working with Jack at Toppers Approach has been a brilliant experience from start to finish. He completely transformed our Klaviyo setup, sorting out all of our flows in a way that not only works perfectly but makes a huge difference to how we run our business…

★Verified · Unprompted review on Trustpilot
CD
Claudia Deal
GB · 2 reviews
★★★★★

Highly recommend and super easy to work with!

We approached Jack and his team with challenges in our existing email marketing strategy, and they went above and beyond to deliver a tailored solution. Their expertise has transformed our customer journey and elevated our campaigns, delivering outstanding res…

★Verified · Unprompted review on Trustpilot
ST
Steven
ME · 3 reviews
★★★★★

Klaviyo Email Marketing

Jack and his highly capable team have helped with our email marketing. I had so many questions and Jack was very patient and knowledgeable, I felt very 'safe' in his hands. Jack was efficient and professional in setting up all of our flows and running campaign…

★Verified · Unprompted review on Trustpilot
Read All Reviews On Trustpilot
What you get

Everything email & SMS, under one flat monthly fee.

Pricing is scoped to your brand — your list size, send volume and how many flows and campaigns you need. You get a clear, fixed monthly number on the call.

What's included, every month

  • Klaviyo account audit & deliverability cleanup
  • Custom-designed campaign emails (on-brand, every week)
  • Full core flow build & rebuild (Welcome, Abandoned, Browse, Post-Purchase, Winback)
  • SMS strategy & sends integrated with email
  • Segmentation, list growth & pop-up optimisation
  • A/B testing on subject lines, offers and creative
  • Weekly reporting + monthly strategy call
  • Direct Slack/WhatsApp access to Jack & the team
Custom quote

Built around your brand size & volume

We scope the work to what you actually need — number of flows to rebuild, campaigns per month, list size and SMS volume. No bloated retainers, no cookie-cutter packages.

  • Fixed monthly fee — no surprises
  • Pause or cancel anytime, no lock-in
  • ROI guarantee or you don't pay
Book my 15-min audit →

15-min call · no pressure · pricing shared on the call

Before you book

We work with skincare & beauty DTC brands doing $40K/month and up. If you're below that, we'll tell you on the call and point you somewhere better.

First flows live in 7 days. Measurable revenue lift typically within 30. If we don't beat your current email revenue in 60 days, you don't pay for those two months.

Yes. We use your photography, your tone, your ingredient stories. Templates that match your site — not generic Klaviyo blocks. The gallery above was built for real beauty clients.

On the call we audit your account live, identify the top 3 revenue leaks, and walk you through what we'd do in the first 30 days. If we're a fit, contract goes out within 24 hours and your first flows are live within 7 days.

Most of our skincare and beauty clients invest between $3,000–$5,000/month depending on list size, send volume, and how many flows need rebuilding. You'll get an exact number on the call. And remember: if next month's email revenue doesn't beat this month's, we refund the full fee. Your real cost is $0 unless we're making you money.

What happens on the call

What actually happens when you book the call

No slides. No pitch. No "let me tell you about our process." Here's the agenda — all 15 minutes of it:

Jack, founderYou'll be on with Jack, founder.
  1. Min 1–3

    You talk

    You tell us your monthly revenue, current email % of revenue, and biggest frustration with email.

  2. Min 4–10

    We pull your numbers live

    We log into a free Klaviyo audit tool and show you the 3 biggest revenue leaks in your account — your welcome flow, your abandoned cart, and your campaign cadence. You'll see exactly where the money is going.

  3. Min 11–14

    Straight answer on fit

    If we can help, we'll tell you what the monthly investment looks like for a brand your size. If we can't, we'll tell you that too — and recommend who you should talk to instead.

  4. Min 15

    You decide

    No follow-up sequences, no “let me check in next week” emails. One call, one decision.

Even if you never hire us, you'll leave the call with a clearer picture of your email account than you've had in months.

Book your strategy call

15 minutes. We'll audit your funnel and walk through 3 specific revenue leaks.

Jack, founder of The Toppers Approach
You'll be on with Jack
Founder · runs every audit personally
Book my 15-min audit →